Italian experience. American perspective.

Massimiliano “Max” Buiani is an entrepreneur of Italian origin and an international business developer with more than thirty years of experience in the wine industry and in business development across foreign markets. He is a former VP of Sales at a U.S. distributor of Italian ingredients and equipment.

Today IBETEK focuses on Italian manufacturers of processing technologies, equipment and ingredients for the beverage industry, and also supports other specialized Italian manufacturers.

He has lived and worked in Italy, New Zealand, Australia, France, Spain and Moldova, before settling in the wine country of Sonoma County, California, where he now follows the U.S. market.

This path has a practical consequence: the ability to read an Italian company from the inside, and the American market from the perspective of someone who works in it every day.

Every IBETEK engagement is led personally by Massimiliano. When needed, he is supported by a network of qualified U.S.-based specialists in legal, tax, logistics or technical matters, selected according to the needs of the project.

Massimiliano Buiani on LinkedIn